US investment bank RBC Capital Markets believe that Apple's latest iPhone installment plan official Apple and Apple users are beneficial, but more unfavorable for wireless carriers.
RBC Capital Markets analyst Amit Daryanani of that, iPhone upgrade program will promote customer loyalty transferred from operator to Apple, and will force operators to further profit sharing, to adopt a more aggressive pricing strategy.
Users of Apple's iPhone upgrade program to buy a new mobile phone will be unlocked to get iPhone, which means that they can always change carriers.
IPhone upgrade program in accordance with the provisions, the user can pay the 12 funds to redeem the latest version of the iPhone by way of trade after. Upgrade Plan is a period of 24 months of interest-free loan program to purchase products, including an iPhone and AppleCare + extended warranty service.
Daryanani elaborated these ideas in his Wednesday released a report to investors.
Apple has not disclosed how it intends to deal with the old phone in return, but it might resold after they refurbished and then make a fortune.
Therefore Daryanani believe Apple's net profit margin because the new iPhone upgrade program and upgrade. Taking into account the influence of various factors, Daryanani Apple's gross margin is expected to rise from 50% to 55%.
Daryanani estimated average mobile phone user to upgrade the current period of 26 months. This is compared with 2013 when 22-month upgrade cycle has slowed, because operators abandoned the original subsidy pricing policies into a service contract for the biennium.
He believed, purchased a service contract for the biennium and contract will expire in 2015, many users will choose to terminate the contract, and then select Apple's upgrade program, so that they can redeem each year once the newest iPhone.
Daryanani said: "We think this will help boost Apple's stock price, increase user loyalty Apple for iPhone to create a more competitive pricing environment in the short term."
Tech analyst at UBS and Merrill Lynch's Steven Milunovich earlier this week also expressed similar views, they think the iPhone upgrade program could be an important transaction. Milunovich believe that this program will enable some users to upgrade phones more frequently, to improve Apple's revenue, and make iPhone business becomes a period of one year of service.
AppleInsider last week analyzed the iPhone upgrade program, and found that for the plan to buy AppleCare + service and are willing to upgrade once a year for consumers iPhone is indeed a good deal. Of particular interest is that the iPhone upgrade plans to sell the iPhone is unlocked version of the phone, which means users can always change carriers or used in other countries.
RBC maintain Apple stock "outperform" rating, and give the stock a target price of $ 150.
Relevant Hot Articles:
How to Transfer Samsung Data to iPhone
How to Transfer Old iPhone to iPhone 6S
No comments:
Post a Comment