Apple, Google and Samsung are in force wearable computing devices. In giving users convenience, these wearable devices tied to the user of each of these vendors ecosystems.
You are likely to be iOS or Android user user. And regardless of which platform you are likely to be loyal users of the platform, when you upgrade the device will still adhere to this platform. There are indications that the mobile device and choose to join political organizations, the selection of ice cream flavors, as well as whether to become a fan 007 is somewhat similar: most of us will find their favorite things, these things will become their identity tags, and trying to defend them.
However, in some cases, some people may inadvertently change camp. This may be due to changes in screen size to break the balance, may be due to the people around them are using other platforms, it may be due to the glib salesman is a big temptation. Whatever the motive is, if you pay close attention to smartphone sales trends, it can be found, although most users will be faithful to their own choice, but this situation is not static.
Change platform process usually includes three parts: the new dimensions are used, the new user experience, and the completion of data migration themselves, or trust the strangers to manage their entire digital life. Migrating from one mobile platform to another is not very easy, but not impossible to achieve. Thus, the mainstream platform for the company to develop the equipment and services and not just to increase their attractiveness, but also lead to the user when to give up the platform to pay a higher price. In this process, wearable computing devices have become an important class of weapons.
How to lock the user wearable device
In general, you might get two wearable device: a class does not depend on the platform, while the other depends on the platform. Platform-independent wearable device suitable for iOS, Adroid, even Windows Phone, and other systems, and specific products, including Fitbit other sports bracelet, and Pebble Time and Garmin Fenix 3 other smart watches.
The main advantage of these products is that you can pair them with any equipment, and these products can provide normal function. Even slightly different, so that different users are within the acceptable range.
On the other hand, wearable device is usually dependent on the platform only supports a brand of mobile phones. In fact, such a wearable device is viewed more as an extension phone, rather than stand-alone tool. Typical examples include Apple Watch, Android Wear equipment, as well as a range of products from Samsung.
The main advantage of this type of equipment that is capable of deep integration of mobile phone operating system, has exclusive API (Application Programming Interface) and services that can lead to more seamless, more consistent user experience. However, this tight integration are also disadvantages that you need for a platform to invest heavily, so the next upgrade will be more restricted.
There are rumors that Google is making Android Wear device supports iOS system. If this rumor is true, then the market is likely to be a third category of wearable devices: device to the platform tendentious. Such a device of a platform is "native", but on other platforms can also provide certain functions.
The Android Wear smart watch paired with the iPhone will have some problems. Thanks to the integrated iOS will restrict third-party systems, or a third party not to open up some platform-level features, so users might find, iOS Android Wear far less experience on the platform Android platform, not as iPhone with Apple Watch use. Some try to use Google services on iPhone users have had this experience inconvenience.
For example, users can not use Apple Pay by Moto 360 watch, you can not use this watch to smart unlock iPhone. Therefore, the more users invest in wearable devices, more likely to buy a more complete mobile phone.
For diehard powder in terms of a platform, this will not bring any problems. In fact, due greatly simplifies compatibility, product upgrades and technical support, such as product selection will bring convenience. However, we want to ensure diversity of choice for users who can rise wearable devices are making big trouble.
Google mainly through service revenue, and therefore need to cover as many platforms and devices. However, similar to Apple's company, the depth of integration devices and platforms does not give the user convenience. As one of the few profitable hardware sales business, Apple is doing so entirely for business purposes.
Why Apple Watch did not aggressively pursue market share
On the surface, Apple's iPhone will be Apple Watch related to an error. Apple Why invest in the development of a new class of products, but only in the project development process aimed at a certain segments of the market? In fact, since the iPhone in the global smart phone market share of only 18%, Apple Watch targeted market segments really small. In addition, only a portion of iPhone users will buy Apple Watch.
On the other hand, if Apple Watch is compatible with any modern smartphone, and provides the same function as the current, then the market will be enormous opportunities.
The only reasonable conclusion is that, with respect to more than several hundred million units sold each quarter smartphone platform to promote development and strengthen the ability to retain customers more sense for Apple platforms. Listed companies want a predictable revenue, sustainable, and as stable as possible, so they will want as much as possible to improve customer loyalty, the user is locked in its own products.
With more and more products on the market, these companies need such a business and marketing structure. They want users to long-term subscription services, not just impulse buying. They also need to constantly heightening their own sites of "wall."
There is no doubt that if companies are not doing everything possible to retain customers, so it is irresponsible. Most of these companies will find that competitors had with their own different rules of the game, but his positive therefore face a disadvantage.
Bumpy road of development
With the increasingly popular wearable devices, these devices bring contradictions also need to be understanding. On the one hand, these devices frees users from the phone, PC, and other less convenient technology products, provides an easier way to access to information and human interaction.
Yet at the same time, we must also purchase a device. This does not mean that we should not buy similar products Smart Watch. But we need to be fully aware that, when we will bundle multiple devices in the body, we ourselves will also be bound by these devices.
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