July 2, the market research firm Kantar Worldpanel Comtech report released on Wednesday said that in May 2015 ended the three-month period, based on the Android operating system for smart phones still dominate the US market, its share an increase of 2.8 percentage points to 64.9%.
But the report also pointed out that in the five major national markets in Europe, the situation faced by Android is not much improved compared to last year's share dropped 2.9 percentage points. Europe's top five markets means that the United Kingdom, Germany, France, Italy and Spain.
Carolina Milanesi, research director at Kantar in the report: "Sales performance Galaxy S6 first full month makes Samsung regained the market leadership in the US market in the three months ended May period, Samsung Android. smart phone sales in the proportion reached 55%, compared with the three months ending in April in time until 52%.
During Samsung's share has also been on the rise in the US smart phone market, because the Galaxy S6 has become the third best-selling smart phone, and after iPhone 6 Galaxy S5. Samsung's share of the year performance also improved, ending three months until May in the share fell only 0.5 percentage points, compared with the three months ending in the period until April fell 1.6 percentage points year on year. "
In the US market, iOS operating system, the growth momentum has weakened, regardless of its share has declined year-over or. Milanesi pointed out: "Android smartphone sales growth impetus comes not only from Samsung, also from LG, the company's share in the US smartphone market share grew nearly doubled .HTC and Motorola, and other front-line Android smart phone manufacturers will face a more difficult stage of development, its share of the more than year and has declined, giving competitors such as Huawei and Sony has brought hope to grab market share. "
In the European market, iPhone demand performance 6 is still very strong, this model in the UK, Germany, Italy and France, the smart phone market have occupied top spot in sales.
European operations director Dominic Sunnebo Kantar, said:. "Britain is still the headquarters of iOS, Android smart phone manufacturers forced to rely more on attracting users from Apple rather than from other Android vendors there three months ended May time, only 5% of new Android users from Apple, compared with the same period in 2014 was 11%. "
At the same time, Tamsin Timpson, head of Kantar's Asian strategy pointed out: "In the urban areas of China," the two male Debate 'has become a' third world ', because Apple is the market leader, currently ranked second in the Huawei and market share gap between them in third place millet are within 0.5 percentage points of. Although the share may be close, but each vendor's customer base are different. millet and Apple are attracted more affluent users, while sales of Huawei's mobile phone 39% came from consumers earning less than 2,000 yuan in. From the geographical distribution, nearly 7 percent of Apple's sales come from the four major cities in China, namely Beijing, Guangzhou, Shanghai and Shenzhen; and millet, the proportion is 2%. "
Stimpson concluded and said: "China has become the most interesting mobile market, both from a vendor in the success of the importance of it, or make a new brand from as quickly achieve global status 'incubator' role is true. "
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