As Cook led Apple's first new product, Apple again and again watch the recent bad news, however, Apple is clearly not watch the media deliberately bad-mouthing, but this product is the user experience worse, unable to obtain market and consumer recognition, even being questioned will be included in Apple's history of the worst consumer electronics products.
The latest third-party market research firm said that after the stabilization period in May into June, Apple's watch sales in the United States there have been cliff-style slump, the total sales of less than ten thousand or even a day, in addition to cost more than $ 10,000 Gold Edition, cumulative sales in the United States less than 2000. Further poll showed only 10% of Americans said, wants to buy a smart watch.
Sales slump
According to the US financial media after MarketWatch reported that, according to third-party market research firm Data Slice, Apple began selling watches in April, sales at the highest level, then began the first round of the "cliff-style slump." In late April and May, sales remain at a relatively stable level, the daily sales of around two million.
But into June, sales of Apple wristwatch once again appeared cliff-style slump. Watch the end of June Apple sold only a few thousand pieces a day.
Apple has so far Apple has never disclosed the watch sales data. According to reports, Slice company uses a unique market research tools, they will mass consumer invoicing information received in the mailbox for the collection and scanning to analyze the daily sales of Apple wristwatch.
Allegedly, the current sales pace, and when compared to just listed, has fallen 90%.
It is estimated that in the first week of April 10 listed on sale, Apple sold 1.5 million watches every day to sell the 200,000 watches. Evident that consumer interest in Apple's watches have also shown a cliff-like drop.
Slice company said total sales of Apple wristwatch so far, two-thirds of lower prices and lower profit sports version of Apple's watch (starting at $ 350), the popularity of far more than the $ 550 starting price Watch standard version of Apple and the price more than ten thousand US dollars of gold edition watches.
Slice estimated that, to date, the number of Apple's watch Gold Edition in the US market, less than two thousand.
Gold set a wristwatch version of Apple's history, this is the first time Apple will be a consumer electronics products as jewelry, to very high prices sell off the tongue. Jobs era, Apple is more concerned by increasing the penetration and popularity of the product to achieve Jobs "change the world" dream, a luxury for the wealthy, in the era of Steve Jobs completely impossible.
The bad news continues
This is not the first bad news sent Apple Slice company watches. By the end of June, the company said sales of Apple wristwatch speed gradually decline, its daily sales have been lower than America's most popular sports bracelet brand Fitbit.
The industry generally believes that sports a healthy bracelet low price, features more practical, gained consumer recognition.
The current global campaign bracelet sales is a smart watch several times as much, some Chinese manufacturers have launched price of only ten dollars a cost-effective sports bracelet, to further improve the market popularity.
According to a recent US financial website Fool reports from Google (microblogging) search engine keyword heat point of view, the outside world's passion for Apple watches is growing quickly subsided, to a five-month search for the number of Apple wristwatch, might as Apple's upcoming from the historical stage of iPod players. Market prospects are very slim watches.
Only 10% of households are willing to buy smart watches
July 7, ParksAssociates leading US market research firm released a survey report, alleged that American households have broadband, only 9% of households plan to buy a smart watch in the year 2015.
Survey shows that nearly half of US consumers intended for the budget provided for the Smart Watch 100-250 US dollars, about a quarter of consumers, intended to pay the price of 250-350 US dollars for the Smart Watch. In other words, the vast majority of consumer intelligence budget provided for $ 350 watch.
This is from another point of view explains the Slice's conclusion that two-thirds of Apple's sales of $ 350 watch from the Sport.
In Smart Watch a budget of $ 250 consumers, Liucheng of respondents said they plan to watch for the purposes of intelligent health movement, that movement and use features similar bracelet.
In this survey, only 6% of consumers intended for the Smart Watch to pay more than $ 350 higher price. Interestingly, the Smart Watch budget of more than $ 500 in a small number of consumers, who three-quarters say they are only willing to buy can be completely out of smart watch smartphones used independently.
As we all know, Apple is Apple's iPhone is currently watch an accessory, watches applications are actually running on the Apple phone's processor, mobile phone via wireless communication, the transmission of results and the operation of the interface to run on Apple's watch, Species behind model has led Apple software running watch Caton, user experience bad.
In the second generation of Apple wristwatch, Apple will allow the native software, the software will rely entirely on the watch watch a processor running, you can use the phone from Apple, the software will also be able to call more Apple hardware resources watches.
Park before the polls, Reuters and Ipsos in March this year the company has conducted a poll about the apple watch, polls showed that 69 percent of US consumers are not interested in buying Apple Watch this The results show that Apple's future may be difficult to watch foreign sales.
Product Design Mistakes
Behind the sales of Apple wristwatch cliff-style collapse, it is the product of a bad experience, and errors in design.
Given the dependence of iPhone processor mode, the application software using Apple wristwatch in Caton, additional third-party software development is not mature. Dr. Shimo US technology industry has pointed out, many developers did not even figure out how to watch the development of software.
Watch Apple product design and development, Apple also enter into a misunderstanding, Apple watch is increasingly becoming a "worn on the wrist iPhone", more complex functions, software icon more intensive.
Consumers have stated that too many features and too complex integration of Apple wristwatch, but let people have what it difficult to quickly understand the most valuable features. "Lay down arms raised his arm to view a few seconds after the" functional design of Apple wristwatch and does not take people's unique usage scenarios.
In 2015 Apple Worldwide Developers Conference, Apple engineers and even to watch shows the individual picture to view management. Some observers questioned in the street with a smart watch who view their massive photo?
Rapid cooling after the initial listing, and poor product experience, so some Wall Street analysts quickly lowered expected sales of Apple wristwatch.
Insiders said that Apple under Cook in charge, there has been a significant decline in the ability to innovate. Apple watch design is less than rivals such as Motorola Mobility, the functional orientation to mimic the phone fell into the error. This product may become one of Apple's history of consumer electronics products and the worst.
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