US investment bank Piper Jaffray (Piper Jaffray) released the latest research report, iPhone 6 with Apple's previous phone has a "fundamental difference", we should be able to see its sales in 2015 will be higher than expected.
At the same time, the report also said, Android's development is at a standstill, iPhone will be an unprecedented way to seize the former market share.
Previously, Apple to grab a larger market share and is not interested, it concerned only have profitable market share.
Piper Jaffray report presents more evidence indicating that the fact that Apple holds more emphasis on attitude will gain market share, which is not a very good terms for Android news.
iPhone 6 has hit a new high volume, Apple to a new height, and locked in the history of the company's most profitable quarter, but we may still underestimate the sales of this product during its entire life cycle.
The life cycle of an iPhone usually one year, usually Apple will release its new mobile phone products in each fall, resulting in the fourth quarter, pushing up demand resulting in short supply. To the first quarter of next year, the demand for new products declined, and extended to the next product launch a mobile phone.
Piper Jaffray senior research analyst Gene Munster • (Gene Munster) that, iPhone 6 may be somewhat different fate. iPhone 6 sales in the first quarter of this year may not decline, its sales will be more than any previous one iPhone. Due to its large screen factors, iPhone 6 had sparked concern for consumers are not interested in the Apple phone.
Market research agency data show Counterpoint, iPhone 6 in South Korea sparked huge market response, but the market had been dominated by Samsung. From the country's history, had never had a foreign company's smartphone market share of more than 15%. In November last year, Apple has reached 33%, this figure is very striking growth.
Such explosive growth means that the previous iPhone sales model can not be applied on the iPhone 6. iPhone 6 and "previous product cycle is fundamentally different."
Munster believes, iPhone 6 with previous product cycles are essentially different, and this year June to September's market share may be higher than ever.
Piper Jaffrey reports that Wall Street for June 2015 to December's iPhone shipments of approximately 161.2 million, accounting for 13.3% market share. However, Piper Jaffrey believes iPhone shipments of 169.6 million for the same period may or 181.7 million, market share could reach 14% or 15%. Munster predicts that Apple will bring the 7.6% increase in revenue.
For the outlook for next year, Piper Jaffrey think iPhone shipments could reach 250 million.
At the same time, Android will continue to flourish down, in some respects still more than iPhone. Apple iPhone impossible hopes the next few years annual sales of over one billion. However, in other respects, Google (microblogging) Android platform will face difficulties. The fourth quarter of 2014, Android mobile phone sales decline for the first time. Because there are one billion potential consumers in emerging markets, while the Android phone's price declining, this kind of thing is not supposed to happen.
Instead, it touches other Android handset makers profit. The average price of Android phones have been down, but the start-up companies to China to make products cheaper. Android version of millet branch provided beyond the control of Google, millet mobile phone sales in China is currently ranked first.
If the prediction is correct, then Piper Jaffray, Apple's high-end machines for Android threats beyond expectations. With the use of millet and other versions of the software vendor branch rise, Android in its low end will face unprecedented challenges.
Samsung Galaxy S6 vs iPhone 6 Boiling Hot Water Test
No comments:
Post a Comment